Guerilla x Influencer Marketing Activation

This a quick video showing some great geurilla marketing for a preview release of Lost Planet 2 by ALT TERRAIN.

The video game copies were frozen in blocks of ice and placed outside select stores in a handful of cities around the U.S. The concept arose from the videogame’s narrative of an “ice planet” that is melting and breaking apart. Neat idea.

Bendey

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: