Archive for advertising

Guerilla x Influencer Marketing Activation

Posted in Commercials + Virals, Film + Video, Packaging, Products with tags , , , , , , , on August 10, 2010 by bendey14

This a quick video showing some great geurilla marketing for a preview release of Lost Planet 2 by ALT TERRAIN.

The video game copies were frozen in blocks of ice and placed outside select stores in a handful of cities around the U.S. The concept arose from the videogame’s narrative of an “ice planet” that is melting and breaking apart. Neat idea.

Bendey

Black Lab 5ive x UAC

Posted in Creative Campaigns, Graphic Design, Print, UAC Updates with tags , , , , , , , , , , , on May 14, 2010 by bendey14

Black Lab Five is a local advertising agency/design studio here in Kalamazoo, Michigan making big things happen with a total workforce of 3. I first caught word of them a few years ago while searching for internships when I used to spend my summers back home. >>Fast forward 3 years, and whaddaya know, I’m in the studio posting up for a few days helping them out with some really badass projects.  When I say “badass,” I’m talkin’ BEER, MEAT, TATTOOS, and CLOTHING.  Sounds like my wheelhouse, right?  Just stay tuned Undergrounders, big things are going down in the ‘Zoo.

Here’s a small sample of our latest work together; the 2010 posters for the Michigan Brewer’s Guild Summer Beer Festival.

Might be part of a few ads soon, all though I’m not sure where yet.  More beer work will follow!

Bendey

Marisa Lingerie

Posted in Commercials + Virals, Creative Campaigns, Products with tags , , , , , on April 30, 2010 by bendey14

How do you close your lingerie store for remodeling without losing the public’s interest?

Although this is in Portuguese, you can probably get a solid idea of what’s going on.

The sign next to the hole reads: “PEEK HERE AND DISCOVER WHAT MARISA IS PREPARING FOR YOU.”

Bendey

Clever Print Ad Round-Up

Posted in Creative Campaigns, Print with tags , , , , , , , on December 24, 2009 by bendey14

Genuinely funny or clever advertisements are hard to find these days.  Especially in print.  In comparison to it’s cousins (commercials, billboards, radio, etc); print ads are projected to be dying off.  Advertisers are lucky to get a reader to actually look at their ad, let alone read it.  With this obstacle in mind, I’ve collected a few print ads that keep the reader in mind… captivating visuals, sharp headlines/taglines, and a creative approach.  Enjoy! (I’ve included the text on some for easier reading, happy holidays VU).

Fab Detergent

"Makes stains look harmless."

Maglite Flashlights

Che Men’s Magazine

"Let us keep dreaming of a better world."

Repella Insect Repellant

"Change the way insects see you."

Kraft Cheese

"With extra calcium for strong bones."

Hansaplast Ear Plugs

"You have never slept so deep."

Nikon

"The Nikon S60. Detects up to 12 faces."

Lifebuoy Hand Wash

"You eat what you touch."

Ephydrol Foot Medication

"Ephyrdrol. Gets rid of deadly foot odor."

Omax Wide-Angle Lenses

Sargam

"For better digestion."

Head Snowboards

"Jump higher."

Bendey

Schick Razors: Baby

Posted in Creative Campaigns, Graphic Design, Print, Products with tags , , , , , , , , on December 14, 2009 by bendey14

This recent print campaign for Schick’s Quattro Razors was created by JWT Venezuela.  Heavy emphasis on the baby-smooth skin you get after that morning shave.

Photoshop Fails: The Mega Post

Posted in FAIL, Print with tags , , , , , on December 1, 2009 by bendey14

It’s safe to say Photoshop is a very useful program, but also very complicated.  The use of Photoshop to retouch images in advertising collateral is something that is used on a daily basis…and obviously some work is better than others.  Here’s a collection of some of the world’s biggest Photoshop blunders.  Whether it’s a lack of skill, laziness, or just plain stupidity, the following images should never have been cleared for printing.  But they’re incredibly entertaining for the rest of us.  Enjoy.

Now that is one skinny waist.

 

There’s nothing like stealing stock photography and covering your tracks… or leaving it on the tracks.  Either way this is bad–really bad.

 

I’m not sure what’s worse, the Simpsons-like 4 finger hands or the fact that she’s obviously not holding that computer.

 

Lesson #1:  If you plan to keep your job, make sure to remove any notes from the art director.

 

Wow, Val really toned up his jaw line for this film.

 

Another stock photo thief showing off his magic stupidity.

 

I wonder if it was that green sparkling water that gave Jennifer Love Hewitt a zombie foot.

 

Aside from the horrible tagline… I think that model’s head might be a tad bit too large.  But I don’t know, I’ve been wrong before.

 

Nice hand!

 

This one got Microsoft in some trouble for obvious reasons.  Wait a minute… is that a Macbook he’s using too??

 

Apparently she didn’t really lose all that weight from dieting and exercise, she just had her leg amputated.

 

This one is pretty bad, but I can’t blame the model and photographer for thinking a nude photo shoot in a subway would be a bad idea.

 

This designer and the one from Microsoft must be pals.  They’re probably both out of a job too.

 

I like to think that maybe the model was an actual amputee, but then I noticed the piece of collateral below.  How do you let a mistake like this actually make it to printing?!

 

HUGE neck, tiny head.  That’s how humans are supposed to look, right?

 

I’m not sure how they came up with this ad, but I’m guessing there was a lot of crystal meth involved.

 

This one just creeps me out.

 

I’m gonna go out on a limb here and say this one was probably put together in less that 3 minutes.  But then again, copy+pasting kids is probably faster than that.

 

I guess the designer was more of a “boob” guy, rather than a “leg guy.”

 

Yep, definitely a “boob guy.”

 

To view more Photoshop phlubs, check out the following sites:

Photoshop Disasters Blog

Photoshop Mistakes

Photoshop Fails

 

Vivid TypeFace

Posted in Artwork, Graphic Design, Typography, UAC Updates with tags , , , , , , on November 5, 2009 by bendey14

Matthew Bender VU typographic face cropped

Just want to update the ol’ Underground with another vivid installment.  This latest piece I created is actually the product of a couple hours of viewing some Photoshop tutorials.  If you ever have a few hours to spare (or purposely set aside) I encourage any artist or designer to just surf the “intranets” and track down some walk-through tutorials.  I made some room in my incredibly busy schedule of being an unemployed college graduate the other night to polish up on some skills and of course, learn some new tricks.  As a recent college graduate, I’ve quickly realized the up hill climb to landing a job is quite a bit steeper than I originally anticipated, especially in the world of advertising and marketing.  More will come about this later.

So this is what I did the other night.  Turned out pretty cool I think.  Although this is just a practice piece, it’s opened up a new avenue of design ambition I’d like to continue to pursue.  You can find the tutorial at Tutorial Magazine and download the Photoshop brushes provided at Obsidian Dawn (ALWAYS credit your sources).  Stay tuned for more, I’m about to get my hands dirty.

Matthew Bender VU typographic face