Archive for David Meerman Scott

David Meerman Scott = My Homey

Posted in Print, Products with tags , , , , on March 1, 2009 by bendey14


That’s right, David Meerman Scott is my homey, and he doesn’t even know it yet.

Well, it’s pretty simple…

For my New Media Driver’s License class here at Michigan State University, our required course text was “The New Rules of Marketing & PR”, by David Meerman Scott, naturally.  The book is a must-have for any students and professionals in the advertising, marketing, or public relations industry.  Actually, this book is going to be valuable to anyone interested in polishing their web presence.

Allow me to explain…

Lets say you’re interested in starting your own business and want to make sure people can find your website when they search for certain terms.  Get the book.

What if you want to figure out how to start up a blog?  Get the book.

Interested in finding out ways to not be such an annoying douchebag online and learn some web-ettiquette?  Get the book.

Basically, Scott knows what he’s talkin’ about.  His book is going to help you do the three things listed above and much much more.  The ways in which we all seek information at this day and age is rapidly changing and the internet is a big reason why.  Scott’s book dives into several different online formats, social networks, and forms of new media.  If you’re not very tech-savvy, the world wide web can be a pretty scary and confusing place, but Scott quells those fears with simple, yet detailed explanations and inspirational expertise.  I encourage all my faithful readers to check out his blog at WebInkNow, and my press release.  The “New Rules of Marketing and PR” isn’t just our textbook, it’s become our “New Media Bible”.