Archive for guerilla marketing

Guerilla x Influencer Marketing Activation

Posted in Commercials + Virals, Film + Video, Packaging, Products with tags , , , , , , , on August 10, 2010 by bendey14

This a quick video showing some great geurilla marketing for a preview release of Lost Planet 2 by ALT TERRAIN.

The video game copies were frozen in blocks of ice and placed outside select stores in a handful of cities around the U.S. The concept arose from the videogame’s narrative of an “ice planet” that is melting and breaking apart. Neat idea.

Bendey

Advertising That Sticks

Posted in Commercials + Virals, Products with tags , , , , on February 4, 2009 by bendey14

windell

Did anyone catch the Miller High Life one second Super Bowl ad?  I was aware that they would be airing something of the sort, but I did not know when.  Luckily I had my TV on in my room and as I was passing my doorway en-route to the bathroom upstairs, I was able to view it out of the corner of my eye… all one second of it.  Now I’m not sure if this is a stroke of genius… or an act of “sticking it to the man”.  Either way, it’s worth a look. 

We all know it costs millions of dollars to get air time during the Super Bowl, but what’s the point?  Sure, people will laugh at the outrageous over the top 30-second spots and gaze in awe at a company’s computer animated 3D ads, but in this day and age, some company’s are doing more with less.  With that being said, check out Kit Kat’s new website.  Yup, that’s it.  A website that essentially does absolutely nothing.  Genius, pointless, creative, waste of time?  You be the judge, but aren’t you already thinking about a nice Kit Kat bar right now and wondering how those advertisers got to you?  Well maybe you aren’t, but still, Kit Kat’s are great and you’d be a dirty liar if you said anything different.

Another famous example of “breaking the mold” in advertising is called Guerilla MarketingCartoon Network’s Adult Swim launched a marketing campaign for it’s animated show, Aqua Teen Hunger Force, a couple years ago that triggered a city wide bomb scare in Boston.  Of course, I don’t think the bomb scare was the main objective, but it received national media attention and got “Aqua Teen Hunger Force” to be on the tip of everyone’s tongue for a couple weeks. 

358766067_da00b3656e

The campaign consisted of nothing but LED characters, like the one above, stuck up on walls and signs around major cities.

Today, there’s a statisitic going around that says people are bombarded with thousands of advertising messages each day.  Some may find that hard to believe, but that’s because we tend to turn a blind eye to them.  It’s advertising like this that makes us stop and think for at least a few seconds.  A commercial during the Super Bowl is “thinking inside the box”, a commercial during the superbowl that lasts only one second is “thinking outside the box”, and an incredibly inexpensive campaign that throws lights up on street corners that eventually sets society off in a terrorism panic attack is what I might call “unfolding the box, using it to prop up that off-kilter table leg, and getting back to work because you’ve got better things to do than think about stupid boxes.”