Archive for influencer activation

Guerilla x Influencer Marketing Activation

Posted in Commercials + Virals, Film + Video, Packaging, Products with tags , , , , , , , on August 10, 2010 by bendey14

This a quick video showing some great geurilla marketing for a preview release of Lost Planet 2 by ALT TERRAIN.

The video game copies were frozen in blocks of ice and placed outside select stores in a handful of cities around the U.S. The concept arose from the videogame’s narrative of an “ice planet” that is melting and breaking apart. Neat idea.

Bendey