Archive for video game

Guerilla x Influencer Marketing Activation

Posted in Commercials + Virals, Film + Video, Packaging, Products with tags , , , , , , , on August 10, 2010 by bendey14

This a quick video showing some great geurilla marketing for a preview release of Lost Planet 2 by ALT TERRAIN.

The video game copies were frozen in blocks of ice and placed outside select stores in a handful of cities around the U.S. The concept arose from the videogame’s narrative of an “ice planet” that is melting and breaking apart. Neat idea.


Bleed Your Colors – Nike Sportswear

Posted in Commercials + Virals, Interactive, Music with tags , , , , , , , , , , , on May 16, 2010 by bendey14

Really unique commercial for Nike Sportswear. Kind of a blend between an old video game and a Tim & Eric Awesome Show skit. I thought it was awesome, but then again I’m a huge fan of soccer, funny music, and things that leave you wondering “WTF did I just watch?”  What do you guys think, too weird for Nike? Or a nice change of scenery for the sneaker giant?

Assassin’s Creed 2: Eyes

Posted in Commercials + Virals, Creative Campaigns, Products with tags , , , , on November 11, 2009 by bendey14


Some of you may remember my previous post on the print advertisement for Assassin’s Creed II about a week ago.  Well they’re at it again with another great piece of the campaign; this time, a TV Spot.

If you haven’t already seen any of the commercials before, each face is part of it’s own separate ad, they’ve just been put together into one long ad for our viewing pleasure.  Notice how there’s zero dialogue in it–just visuals and a quick tagline at the end.  Aside from the eyes being really creepy (probably the intent), it’s very well-done and has a great cinematic feel…almost like it’s more than just a video game.  Check it out below.

I’ve never played this game, but have heard good things.  What do you think?  Worth the 60 bucks?  Rent first?