The Puma Social

Just for the sake of being honest, I love this.

Here’s to the after hours athlete *raises glass*

Amen.

–Bendey

Guerilla x Influencer Marketing Activation

This a quick video showing some great geurilla marketing for a preview release of Lost Planet 2 by ALT TERRAIN.

The video game copies were frozen in blocks of ice and placed outside select stores in a handful of cities around the U.S. The concept arose from the videogame’s narrative of an “ice planet” that is melting and breaking apart. Neat idea.

–Bendey

The Travis Kingma Band

Peanut butter + jelly.

Summer + BBQ.

Baseball + hotdogs.

TKB + UAC.

Nike “Abuku”

I realize I talk a lot about Nike, but how can’t I when they keep being involved in such cool stuff like this?!

The new Nike Air Max 360’s apparently have more air pocketed between the soles and feet than any other shoe. W+K Tokyo LAB came up with the great idea of showing this human/nature relationship with the “Nike Abuku” (which means “bubble” in Japanese).

Instead of me explaining the process poorly, check out the video below which includes some nice clips of it’s making.

Here for more info: NIKE78

–Bendey

The Perfect Color

I’ve been slaving over a ton of projects this week and am currently running on half a plate of pad thai and 4 Oberon’s, so this will be a short update.

I’ve been keeping this gig under wraps for a while because of the uncertainty behind the project, but looks like I’ve landed a page in a special creative book based out of Grand Rapids, MI.

I’m pretty stoked about it, especially because I’ll be featured among some really talented people/studios/agencies.

Ya’ll should see an update on this very soon…

…nah, screw it, I’m exhausted–here’s my page.  I’ll just explain it all later 🙂

–Bendizzardly

Foot Locker – Spank

I love how this spot isn’t promoting any particular shoe, but instead pokes fun at all the sneaker heads out there.  I love kicks (and the occasional spank), but I’m definitely not THAT good.

–Bendey

The Vader Project

So I caught wind of this on Fubiz today, thought is was such a neat idea!  The Vader Project is an exhibition showcasing the work from a wide array of popular artists and their allegiance to the dark side. Check out a handful of pics and the complete artist list after the jump. Some of these are just insane.

The UAC Tabloid Project Exposed

I just did all these posters because work is slow… and ya’ll know I’m bored as hell.

Marisa Lingerie

How do you close your lingerie store for remodeling without losing the public’s interest?

Although this is in Portuguese, you can probably get a solid idea of what’s going on.

The sign next to the hole reads: “PEEK HERE AND DISCOVER WHAT MARISA IS PREPARING FOR YOU.”

♥Bendey

NIKE Music Shoe

Found this awesome viral commercial today.  The new Nike Free running shoe takes center stage as several pairs act as instruments for 2 DJ’s.  I didn’t think it was real until I watched the “making of” video.  Both are below.

How cool was that?!

–Bendey